Retail is the method of selling consumer products or services directly to consumers through multiple physical channels of distribution in a retail market to make a profit. Retailers meet demand identified through an indirect supply chain. The physical distribution channels are retail stores, outlets, kiosks, web sites, mall shops, malls, supermarkets, strip centers and wholesale clubs. These channels compete with each other for sales with the aid of marketing and advertising programs directed at new customers and existing customers.
Many retailers sell consumer products such as clothing, shoes, bags, books, gadgets, electronic devices, electrical goods, and many other items. Some of the well-known retailers in the retailing industry are Best Buy, Circuit City, Office Max, Walmart, Target, Wal-Mart, Kmart, Slazenger, Pier 1 Imports, Costco Wholesale, Sam’s Club, and J.C Penny. The retail industry employs a large number of people in various positions across many levels of the supply chain as well as in several different roles beyond the main retail store. These include sales staff, inventory, order processing, packing and shipping, and financial aspects of running a retail store. Retailers also employ warehouse workers, freight agents, and cashiers.
In today’s retailing environment, there has been a rapid growth in the number of brick-and-mortar stores. These are stores that are not on the internet and do not have a chain of independent warehouses and stores. Consumers can get almost anything they want from a brick-and-mortar store, and these stores have been increasing their sales for several years. However, the number of internet retailing businesses has significantly grown as well, and these retailing ventures have become an alternative to brick-and-mortar stores for many consumers who like the convenience and selection that internet retailers provide.
As the internet continues to expand, more retailers will need to take advantage of this new avenue to increase their sales. There are many benefits to having an online retail business, and many retailers have seen amazing success due to this expansion. Most online retailers offer lower prices than their brick-and-mortar counterparts, and consumers can shop from the comfort of their own home, increasing shopping convenience and giving consumers more opportunities to compare prices. Some internet retailers even provide free shipping, which makes the retailer seems even better to the consumer.
Many shoppers have complained about the lack of product lines available from traditional brick-and-mortar retailers. Consumers can only choose from a limited number of stock options when they purchase items at a traditional retail store. Online retailers give them the opportunity to search through hundreds of product lines and choose exactly the item they want. Some customers enjoy the convenience of browsing the product lines while waiting in line at the store, and other consumers like the instant results when they purchase products at the click of a button. Many customers find that they save money by purchasing their favorite items in bulk online and then selling out or displaying the item for a larger profit on eBay or another site.
Many shoppers enjoy the extra services that retail business offers. Customers like the convenience of shopping at a location that has knowledgeable employees ready to help when they have questions about the company or the products they are looking for. Many customers also like the service perks provided to them, such as free shipping and a guarantee period after which the item will be exchanged or returned. These customer service perks are what make a retail business a preferred option for shoppers everywhere.